Privacy Policy

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Last updated: January 28, 2026

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Introduction

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This website is owned and operated by Misty’s Aroma & Goods, doing business as Baraka Essentials. At Baraka Essentials, we are committed to protecting your privacy and ensuring the security of your personal data. This Privacy Policy explains how we collect, use, store, and disclose your information in compliance with Texas, federal, and other applicable laws. By accessing our website, using our services, or purchasing our products, you consent to the practices described here.

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1. Information We Collect

We collect personal information you provide directly or automatically through your use of our services:

- Personal Information: Name, email address, phone number, shipping address, and other identifying information.  
- Payment Information: Payment card details, billing address, and other financial information for processing transactions.  
- Technical Data: IP address, browser type, device information, cookies, and website usage statistics.  
- Customer Interaction Data: Communications with our support team or through the website (feedback, inquiries, etc.).

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2. How We Use Your Information

We use your information for the following purposes:

- To Process Transactions: Complete your purchases and provide customer support.  
- To Improve Our Services: Enhance your user experience and improve our offerings.  
- To Communicate with You: Send transactional emails, customer service communications, and marketing materials if you’ve opted in.  
- Legal Compliance: Fulfill legal obligations, prevent fraud, and respond to legal requests.

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3. Data Retention

We retain personal data only as long as necessary for the purposes outlined above or as required by law. Once the retention period expires, we securely delete or anonymize your information.

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4. Sharing Your Information

We do not sell your personal information. We may share your data with third-party service providers to facilitate business operations, including:

- Payment Processors: To securely process transactions.  
- Shipping Partners: To deliver products to your specified address.  
- Service Providers: Website hosting, analytics, and marketing services.  
- Legal Compliance: Share data if required by law or to protect legal rights.

We ensure that all third parties comply with privacy laws and handle your information securely.

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5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to improve your website experience. Cookies may track browsing history, preferences, and page views. You can manage cookie settings through your browser, but disabling cookies may limit some site features.

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6. Your Rights Under Texas and Federal Privacy Laws

As a Texas resident, you have rights regarding your personal data:

- Right to Access: Request a copy of your personal data.  
- Right to Correct: Request corrections of inaccurate or incomplete data.  
- Right to Deletion: Request deletion of your data, subject to legal exceptions.  
- Right to Opt-Out of Marketing: Opt out of marketing emails or promotional communications.

To exercise these rights, contact us at the details below.

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7. Data Security

We take reasonable measures to protect your data using encryption, secure servers, and access controls. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

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8. Children’s Privacy

Our services are not intended for children under 13. We do not knowingly collect information from children. If you believe we have inadvertently collected data from a child, contact us immediately to have it removed.

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9. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in practices or legal obligations. Updates will be posted on this page with a revised “Last Updated” date. Please check this page regularly.

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10. Contact Information

If you have questions or wish to exercise your rights under privacy laws, contact us:

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Legal Business Name: Misty’s Aroma & Goods  
DBA: Baraka Essentials  
Email: barakaessentialsteam@gmail.com  
Phone: (254) 613-9733  
Mailing Address: Harker Heights, TX

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